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Meet the Coach
No shortcuts. No handouts. Just results.
Built Not Bought Fitness Coaching was built on one simple truth: you earn every inch of progress. No one handed me a six pack, a client roster, or the discipline I’ve got today. I built it brick by brick. Now I help others do the same.
I’m Harrison, personal trainer, nutrition specialist, competitive bodybuilder, and the guy behind Built Not Bought. I’ve spent years in the trenches dialing in what actually works not just for fat loss or muscle growth, but for real transformation. The kind that hits on both the physical and the mental. From optimizing functionality and recovery to training with intent and nailing your nutrition with zero guesswork, I don’t do fluff. I do results.Whether you’re stepping on stage, stuck in a plateau, or finally tired of starting over, I’ll give you what most coaches can’t. A real plan that actually works and the no BS accountability to make sure you follow through. Because here, we don’t just chase aesthetics.We build warriors.
Client Testimonials:
“Harrison has been my personal trainer for over a year. His scientific approach to wellness is clear in the structuring of both his meal planning and mobility training. As a senior citizen, it is important for me to maintain mobility and balance through strength training. Harrison has been instrumental with helping e stay on track for my goals. As a medical professional, I would highly recommend Harrison to anyone looking for a committed and motivated personal trainer.”
-Dr. Robert S.
"I’ve worked with a few coaches before, but none brought the structure, intensity, and personal investment that Built Not Bought Coaching did. From day one, Harrison made it clear this wasn’t just about aesthetics, it was about earning everything through discipline and execution. Every phase of prep was locked in nutrition, training, posing, peak week. He didn’t just get me stage ready, he helped me level up in every area of life. I brought my best physique ever, placed higher than I ever have, and gained the confidence to know I belonged on that stage. If you’re serious about winning, this is who you want in your corner."
James T., Men’s Physique Competitor
“Working with Harrison has been one of the most life - changing experiences of my fitness journey . As a bodybuilding coach , he has been nothing short of incredible- not just in helping me reach goals I never imagined possible , but in the way he supports , motivates , and genuinely believes in his clients every step of the way . I’ve seen physical progress that still blows my mind , but even more than that , he’s helped me build mental strength and confidence that carries into every part of my life - he may not know it , but he’s a damn blessing .
He doesn’t just train you but shows up for you ! No matter what kind of day I’m having , I always walk away from our sessions feeling stronger , more focused , and more empowered !!! He knows how to push you in all the right ways , without ever making you feel like you’re doing it alone . He’s not just a trainer , he’s a coach in every sense of the word- mind , body , and soul .
And I can’t write this without mentioning his amazing girlfriend (and my bestie!) Allison , who is also my posing coach . Her energy , encouragement , and attention to detail have taken my confidence to the next level . The two of them make a power team that truly cares -and that’s rare ! You don’t find this POWER couple like I found them these days!
I feel beyond lucky to have them both in my corner . If you’re considering working with Harrison don’t hesitate . This journey is hard work , but with them , it feels absolutely worth it- every single day.” 💪🏾
-Cassie M., Bikini Competitor